EMAIL MARKETING
Email is very much alive — especially as part of an integrated program. Integrating Email Marketing with Social Media and your Website is a powerful force in “Spreading Your Word.”
Since your standard email account is not designed to send out mass texts or HTML messages to your clients, MBS Communications uses a variety of powerful and affordable web-based email marketing tools such as: Vertical Response, MailChimp or Constant Contact.
Professional Email Marketing programs:
- Comply with Email Laws
- Are approved as bulk mailers
- Provide list hosting and management
- Handle text and html formatting
- Allow Social Sharing options
- Deliver tracking and reporting
- Offer a variety of customizable formats: (newsletters, postcards, surveys)
Using Email Marketing allows you to:
- Personalize each email
- Target specific groups
- Introduce new products or services
- Deliver value-added information
- Solve a problem
- Promote events
- Offer coupons and birthday wishes
- Allow comments
- Schedule email delivery
A Forbes Media Study showed that email and e-newsletter marketing are considered the second-most effective tool for generating conversions, finishing slightly lower than search engine optimization. Another study shows that email marketing in general, still has the highest return on investment of all marketing tactics, about $40 for every dollar invested.
Spend your precious time on your core competencies. Let MBS Communications start “Spreading Your Word” through an economical and efficient Email Marketing Campaign.